Projects
Tuborg
D&AD Campaign 2026
Andre: Project/Account Lead & Part Creative.
Partnership with Sam Hamdy Video Editor & Creative Director
Overview
This campaign was to get Gen Z and slightly older people who feel the weight of social pressure to think that Tuborg is supporting them by creating an interactive bottle that releases the "pressure" when you open it.
Tu awkward Tu Boring Tuborg Release the pressure
*AI was used in the mock-ups for this idea
D&AD submission Video: Tuborg D&AD
Ebay X Dept.
Shopo-phobia
Andre: Project/Account Lead & Part Creative.
Partnership With Sam Hamdy: Video Editor & Creative Director
Overview
This campaign to create a new word called Shopo-phobia, which means a collaboration with Beta-Squad by using their game show-type videos to explain eBay Live and showcase how it works. After the initial video of the eBay game show video release, there will be a follow-up social media reel about Shopo-phobia.
*AI was used in the mock-ups for this idea
Pitch deck with everything in it: Dept x Ebay
Creative Conscience
Clean Water Faucet
Andre: Project & Account Lead, Copy Writer, and Creative
Overview
This project tackles clean water & sanitation. The goal of this project is to create a new faucet adaptor that helps filter dirty water and make it suitable for consumption after boiling it to get rid of surviving bacteria after the filtration.
*AI was used to mock up how the idea would look.
Pitch deck presentation: Clean Water Faucet
Skippy Pitch
Spread it No Rules
Andre: Project/Account Lead & Part Creative.
Partnership With Sam Hamdy: Video Editor & Creative Director
Overview
This campaign was to get 25 to 35-year-olds, who have misconceptions about peanut butter usage and texture, to try Skippy Peanut Butter to prove the rumors wrong, by showing Skippy’s super smooth spreading niche.
*AI was used in the mock-ups of this idea
Pitch deck with everything in it: Skippy Pitch